How does Google Advertising Work ?

Keyword advertising, commonly used in platforms like Google Ads, operates on a pay-per-click (PPC) model. This involves bidding on specific keywords so that your ads appear in search engine results when users search for those terms. Here’s a step-by-step explanation of how keyword advertising works: 1. Understanding Keywords Keywords: 2. Setting Up a Campaign Account […]

Keyword advertising, commonly used in platforms like Google Ads, operates on a pay-per-click (PPC) model. This involves bidding on specific keywords so that your ads appear in search engine results when users search for those terms. Here’s a step-by-step explanation of how keyword advertising works: 1. Understanding Keywords Keywords: 2. Setting Up a Campaign Account